50ft Feminist

Pop-feminism with a side of politics

Category: Advertising

Stop using sex education to confuse me!

Some days I just want to stick my head under a pillow and keep it there until the world is a better place. Today is one of those days thanks to the “Institute of Canadian Values” who shall henceforth be named the “Institute of Canadian Bigotry, Homophobia, Transphobia And More Which Would Make This Name Too Long”  (ICBHTMWWMTNTL). Since we’re in the midst of an Ontario election campaign and Liberals wanted to update the sex education curriculum in schools the ICBHTMWWMTNTL put out this sweet and adorable video to petition against the changes (and presumably the Liberal Party).

The current sex education plans include addressing homophobia and teaching children that certain slang words such as “dyke,” and “fag” are hurtful and oppressive. The proposed changes that ICBHTMWWMTNTL talks about on their website are already being rewritten partly because special interest groups like ICBHTMWWMTNTL think that teaching children about homosexuality, masturbation and sex:

is really sexual exploitation of children. And yes that’s a strong term and a strong charge, but this is truly sexually violating little boys and girls.

I think the people at ICBHTMWWMTNTL are in need of a little sex education themselves.

*Update* – The National Post, which ran the ad earlier in the week, has posted an apology here. Just don’t read the comments below the apology. You have been warned.


The Art of the Non-Apology Part 2

So I talked here about Fluid’s limp apology but I didn’t discuss this part of their response:

…we will be actively setting up partnerships to generate donations with appropriate organizations in this community.  That is a promise.

followed by apologizing to anyone who interpreted their ad to make light of domestic violence and then:

To the rest of you who this has so deeply affected, we truly hope you do something to help stop domestic violence. Truly honor the survivors that you are standing up for. Unfortunately boycotting a hair salon will not accomplish this. (Emphasis mine).

Donating some of the money generated from this ad to shelters in order to deal with the negative publicity is kind of a weaselly move. Read the rest of this entry »

The Art of the Non-apology

The Edmonton based hair salon Fluid is getting a lot of publicity lately because of its distasteful ad depicting a woman with a black eye and the slogan “Look Good In All You Do.” (See the ad here, trigger warning: domestic violence).

The ad shows an obvious lapse in judgement for anyone who cares about other people and doesn’t want to trivialize their negative experiences by making it a selling point in a beauty ad (or any other ad for that matter!) What is so disappointing is the pathetic “we’re sorry you’re offended” response by Fluid that passes for an apology these days. Read the rest of this entry »